How To Know If You Should Hire A Professional Amazon Management Agency

Amazon is one of the most lucrative marketplaces to begin selling on in the entire world. While you may be under the impression that Amazon makes most of the sales, you would be wrong. 52% of the paid units sold in the first quarter of 2020 were by third-party sellers [1]. As you can tell, there is a lot of money to be made on Amazon’s highly populated marketplace. However, with such huge potential comes vast competition. Thus, you may be in a position where you would benefit significantly from hiring a professional company to assist you in your efforts to sell on the platform. Below, we will discuss some of the things that would let you know it’s time to hire a professional Amazon management agency.

When You Know It’s Time To Hire An Amazon Management Agency:

1. You Are Just Starting Out

As a new seller, you do not want to go at it alone. By attempting to go at it by yourself, you are risking a lot. For one, you will be going head to head against experienced marketplace sellers. Not to mention, you will be going directly up against Amazon on a lot of listings. Because of all of this, you would benefit significantly from hiring a professional company to help you navigate these tricky waters. If you don’t necessarily know what you are doing or how to leverage the marketplace’s power, hire a company to assist.

2. You Don’t Have The Needed Time To Invest Into It

Selling on Amazon takes a lot of work. This is generally why many companies hire third-party companies to handle a lot of the legwork for them. If you don’t have the necessary workforce to hand this work off to, you will want to hire someone to do it. By hiring a company, you should get a significant amount of workforce that can assist you in your efforts to sell on Amazon successfully. An Amazon management agency will have the staff needed to do all of the work required to begin selling on the marketplace.

3. You Don’t Know About Paid Advertising

One of the keys to succeeding on Amazon comes down to knowing how to effectively implementing paid advertising in your marketing mix. Unfortunately, a lot of people are unaware of how to optimize ad spend. Some even believe that they don’t need to spend money on paid advertising to compete. You need to spend money on advertising, and you will need to learn how to optimize your ads to address the right audience and convert at a high rate. Without these things, you won’t be able to succeed. A management company will be able to help you do all of this successfully.

4. You Don’t Have Great Branding

While branding didn’t use to be a key metric to succeeding on Amazon, that has since changed. Nowadays, there are a lot of sellers who excel at branding. Therefore, to compete, you will need to have great branding yourself. Unless you want to drive sales by lowering your prices and competing on price alone, you will need to have a good branding strategy.

As you can tell, there are plenty of ways to know whether you are in a position where you should hire a professional company to assist. If you find yourself in a situation where you need to hire a company, you should make an effort to find one with experience and a good reputation.

References: [1] https://www.statista.com/statistics/259782/third-party-seller-share-of-amazon-platform/